ABOUT CUSTOMER

Kito India is the world's leading manufacturer of lifting equipment that increases industry efficiency and performance. With the ever-evolving and dynamic industries, they have been extending our support with our cutting-edge technology and industry expertise. They offer a great versatile product range and have multiple curated variants for different industries and purposes.

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Industry : Manufacturing
Users: 15
Location : Bengaluru, India.
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Application & Services Used :
Zoho CRM

CHALLENGE

Kito India Pvt Ltd. was looking for a software system and a process structure to manage business processes and measure performance for their organizational functions. It should be able to capture inquiries, prospects, and customer accounts for the sales team to have clarity and control over leads, and order booking and it should help them to measure performance across various functions and departments.

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SOLUTION

V-Align's solution experts designed and implemented a tailored Zoho CRM system to automate Kito India Pvt Ltd's pre-sales and marketing activities. The system was structured across multiple modules to meet the client's needs, helping them effectively manage customer relationships, track leads, and streamline their sales pipeline.

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Key modules include:

Forecasts: Developed to manage order booking budgets and monitor sales targets. Leads: Enables tracking of leads and their sources for better lead management.

Accounts: Allows efficient management of customer accounts.

Activities and Contacts: Facilitates the monitoring of sales activities and customer interactions.

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Additionally, V-Align leveraged Zoho CRM's technical capabilities to implement advanced features such as Sales Force Automation, Workflow Automation, and Product Customization. The system also offers enhanced functionality through Artificial Intelligence and Analytics, which includes sales forecasting, email insights, approval processes, reminders, and funnel analytics, among other tools to support business operations efficiently.

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Customized CRM solution empowered Kito India Pvt Ltd to optimize their sales efforts and drive growth through intelligent automation and data-driven insights.

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RESULTS

• Implemented Zoho CRM to manage all pre-sales and marketing activities effectively.
• Streamlined business processes, providing better control over leads, inquiries, prospects, and customer accounts.
• Enhanced marketing efficiency through the integration of marketing automation.
• Improved lead generation and nurturing capabilities, leading to more targeted and effective marketing efforts.
• Enabled the organization to gain clearer insights into customer interactions and sales opportunities.

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